Beauty & Wellness Software

Your Clients Deserve a Seamless Experience.

Beauty and wellness clients book with their hands on their phones, expect to be remembered, and leave reviews when the experience is memorable. OptiServe AI makes every touchpoint โ€” booking, check-in, treatment, retail โ€” feel effortless for the client and straightforward for your team.

Start Free Trial Book a Demo

30-day free trial  |  No credit card required  |  Cancel anytime

52%
of clients who book online return for a second visit within 30 days
4.9/5
average review score for OptiServe AI-managed studios
700+
beauty and wellness businesses on the platform

Client experience tools for the modern beauty business

Online booking, client intake records, membership billing, retail, and retention tools.

๐Ÿ“…

Online Booking & Digital Intake Forms

Clients book from any device and complete digital intake โ€” skin type, allergies, contraindications โ€” before they arrive. No paper clipboards. No repeated questions at the front desk.

๐Ÿ“‹

Client Service & Skin Records

Document every treatment, product used, result, and client feedback per visit. Your team delivers consistent care even when the regular practitioner is out.

๐Ÿ’ณ

Membership & Recurring Revenue Plans

Sell monthly membership bundles with treatment credits and retail discounts. Recurring billing runs automatically. Members visit more frequently and spend more per visit.

๐Ÿงด

Retail Product Management

Track product inventory, log retail sales at checkout, and attach product recommendations to the client record. Retail revenue adds up without adding staff.

๐ŸŽ

Gift Cards & Package Tracking

Sell digital gift cards and service packages. Balances update in real time, expiration reminders go to clients automatically, and redemptions track to revenue correctly.

๐Ÿ“Š

Practitioner Revenue & Retention Reports

See revenue per practitioner, average ticket, new vs. returning client ratio, and retail attachment by team member. Make staffing decisions with data, not instinct.

Beauty and wellness pricing for studios of every size

Solo practitioners to multi-location studios โ€” one flat monthly rate.

Starter
$109/mo

For solo beauty practitioners and independent wellness coaches starting to grow.

  • Online booking & digital intake
  • Client records
  • Invoicing & payment collection
  • Basic practitioner scheduling
  • Gift card management
  • AI assistant for client inquiries
Get Started
Business
$349/mo

For established studios with memberships, retail, and retention programs.

  • Everything in Professional
  • Package & gift card tracking
  • Practitioner revenue & retention reports
  • GPS timesheets & staff geofencing
  • Membership growth & churn reports
  • Profit protection alerts
Get Started
Enterprise
$549/mo

For multi-location wellness brands needing white-label booking and custom integrations.

  • Everything in Business
  • White-label client booking portal
  • Custom POS & payroll integrations
  • Multi-location management
  • Dedicated onboarding specialist
  • Priority SLA support
Get Started

All plans include a 30-day free trial. No credit card required.

Beauty businesses building loyal client communities

Lash studios, brow bars, nail salons, and holistic wellness practitioners.

★★★★★

"Digital intake forms before the first appointment meant every client arrived already on record. My practitioners stopped the 15-minute intake conversation at the start of each new appointment. That time went back into the service."

N
Nikki O.
Owner, Oracle Beauty Studio โ€” Dallas, TX
★★★★★

"Membership revenue gave my business stability I never had before. Flat service revenue every month, regardless of how many walk-ins happened. My stress level dropped noticeably."

F
Farah B.
Owner, Bloom Wellness Studio โ€” Chicago, IL
★★★★★

"Retail attachment tracking showed me which practitioners were recommending products and which weren't. After a quick team training, retail revenue went up 34% in a single month."

C
Cindy L.
Studio Director, Luminary Beauty โ€” Seattle, WA

Beauty and wellness software questions

Yes. Membership tiers can have different monthly credit amounts, service category restrictions, and retail discount levels. Clients upgrade or downgrade tiers from the client portal.
When a new client books online, they receive an intake form link. They complete health history, contraindications, and preferences before the appointment. The completed form attaches to their record and appears for the practitioner at check-in.
The Business plan includes an automated lapsed-client campaign. You set the inactivity threshold and the message content. The platform sends a personalized re-booking offer to clients who have not visited within your configured window.
Gift cards are sold through your booking portal or in-person at checkout. Buyers select an amount, the recipient receives a digital gift card with a unique code, and the balance tracks in real time as it is redeemed.
Yes. Role-based permissions let practitioners access their own schedule, client records, and service notes while restricting access to revenue reports, payroll data, and business settings.
Yes. Membership renewal reminders go to clients 7 days before the billing date. If a payment fails on renewal, a dunning message goes out immediately with a payment update link.

Every client experience seamless. Every membership renewing.

Get your booking, client records, and membership billing running this week.

30 days free  |  Setup in under 10 minutes  |  Cancel anytime